1. General provisions
1.1. This Privacy Policy (hereinafter — the Policy) has been developed in accordance with the Law of the Republic of Kazakhstan No. 94-V of 21 May 2013 «On Personal Data and Their Protection» and defines the procedure for processing and protecting the personal data of the users of the adexpert.marketing website (hereinafter — the Website).
1.2. The operator of personal data is the individual entrepreneur Kasperskaya Tatiana Sergeevna (hereinafter — the Operator).
1.3. The use of the Website, as well as filling in any feedback forms on the Website, means the User's unconditional consent to this Policy and to the terms of processing of their personal data.
1.4. If the User does not agree with the terms of the Policy, the User must stop using the Website.
2. List of personal data collected
In order to provide the services and to communicate with the User, the Operator may collect the following data:
- First name and last name;
- Contact phone number;
- Email address;
- Username or number in messengers (WhatsApp, Telegram and others);
- The address of the User's website;
- Google Ads customer identifier (Customer ID);
- Technical data transmitted automatically by the User's device (IP address, cookie data, browser information, access time, referral source).
- Data on the User's actions on the Website recorded automatically by web analytics systems: pages viewed, scroll depth, pointer movements, clicks on page elements, time spent on the Website, and session recordings (Webvisor).
3. Purposes of collecting and processing personal data
The Operator uses the User's personal data for the following purposes:
- Contacting the User to provide consultations on Google Ads advertising setup services.
- Concluding and performing a contract for marketing services.
- Analysing the User's website, preparing a media plan and a commercial proposal.
- Obtaining or granting access to advertising accounts (Google Ads) and analytics systems.
- Issuing invoices and keeping accounting records.
- Improving the quality of the Website and evaluating the effectiveness of advertising campaigns.
4. Procedure for processing, storing and transferring data
4.1. Personal data is processed on a lawful and fair basis.
4.2. The databases containing personal data are located on the Operator's servers.
4.3. The Operator does not transfer personal data to third parties, except where this is necessary to provide the service (interaction with Google services) or is required by law.
4.4. The retention period of personal data is determined by the purposes of its processing but does not exceed the period necessary to fulfil the obligations to the User.
4.5. Cross-border transfer of personal data. Since the User may be located outside the Republic of Kazakhstan (including in the Socialist Republic of Vietnam or other states), filling in the forms on the Website means the User's explicit and unconditional consent to the cross-border transfer of their personal data to the Operator into the territory of the Republic of Kazakhstan for processing for the purposes set out in section 3 of this Policy.
5. Protection of personal data
The Operator takes the necessary legal, organisational and technical measures to protect the User's personal data from unlawful or accidental access, destruction, alteration, copying and distribution. Such measures include the use of a secure connection protocol (SSL) on the website and restricted access to the data.
6. Rights of the User
The User has the right to:
- Request information concerning the processing of their personal data.
- Demand the correction, blocking or destruction of their personal data.
- Withdraw consent to processing by sending a written request to the Operator.
7. Use of cookies and web analytics
7.1. The Website uses cookies to improve the user experience and to ensure the correct operation of the resource.
7.2. The User may configure their browser to block cookies.
7.3. Analytics and marketing services. The Website has measurement systems and web analytics tools integrated into it, including Yandex Metrica (counter No. 111215293), Google Analytics, Google Tag Manager and Google Ads conversion tracking tags. These services use cookies to automatically collect anonymised technical information (IP address, device type, referral source). This data is necessary for the Operator to evaluate the effectiveness of advertising campaigns and to improve the quality of the Website. Using the Website means the User's consent to the collection and processing of such data by the said services.
7.4. Recording of actions on the Website (Webvisor). As part of Yandex Metrica, the Webvisor technology is used, which records the User's actions on the page: pointer movements, clicks, scrolling and the sequence of pages viewed. The recordings are used solely to evaluate the usability of the Website and the effectiveness of advertising campaigns. The contents of input fields are masked by the service and are not passed to the Operator in readable form, except for the data the User submits themselves through the feedback forms.
7.5. Managing consent. Data collection by analytics services begins only after the User has confirmed their consent in the cookie notice on the Website. Before that confirmation the counters are not loaded and no data is collected. The User's choice is stored in their browser; to change that decision it is enough to clear the site data in the browser settings.
7.6. Transfer of data to service operators. When the said services are used, anonymised technical data is processed on the servers of their owners, including outside the Republic of Kazakhstan: the data of Yandex Metrica is handled by YANDEX LLC in accordance with its terms of use, and the data of Google services by Google LLC and Google Ireland Limited. By continuing to use the Website and by confirming consent in the cookie notice, the User agrees to such transfer.
8. Changes to the Privacy Policy
8.1. The Operator has the right to make changes to the Policy unilaterally.
8.2. The new version of the Policy comes into force from the moment it is published on the Website.
9. Contacts
For all questions relating to the processing of personal data, the User may contact the Operator:
This is a translation provided for convenience. In case of any discrepancy, the Russian version of this document prevails.